Boston’s Pizza Launches 2026 Expansion Plan with New Riviera Maya Location

Mexico City — Boston’s Pizza, Canada’s leading casual dining chain, has launched an ambitious 2026 expansion strategy in Mexico focused on sustained growth, territorial expansion, and enhancing the customer experience across its 15 Mexican cities.

The company projects strategic expansion with new locations in northern, central, and southeastern Mexico, along with renovations to its sports bar concept and experiences designed around major sporting events like the FIFA World Cup and World Baseball Classic.

“Boston’s Pizza has established itself as a brand with presence and trajectory in Mexico,” said Lorena Díaz, Marketing Director of Boston’s Pizza Mexico. “With 24 years of operation in the country, we maintain a solid strategic expansion and growth plan that allows us to reach more families, strengthen our value proposition, and offer consumers a different experience aligned with major sporting and social events that mark the year.”

“2025 marked a period of acceleration, adaptation, and innovation, with 5.8% sales growth compared to 2024 and three openings in the last three months,” said Sergio Carvallo, President of Boston’s Pizza Mexico. “During the year, we completed two new openings in Veracruz and Monterrey, which combined with the recent opening in Riviera Maya strengthen the brand’s national presence and its connection with the communities where we operate.”

As part of its growth strategy, the company recently opened a new location in Riviera Maya on the federal highway entrance to Playa del Carmen, responding to the economic dynamism and tourism growth in one of Mexico’s highest-potential zones. This unit reinforces the presence in Quintana Roo as the fourth in the state and brings the Boston’s experience closer to new communities seeking a relaxed, international, and family-friendly space.

Boston’s Pizza Mexico begins 2026 aiming to achieve record sales, grow more than 8% compared to 2025, increase visit frequency during key periods, and continue building spaces where people can share, celebrate, and connect. The brand currently operates 26 restaurants nationwide managed by eight franchise groups.