Swedish brand HYM has partnered with Tulum's Coqui Coqui to launch an international campaign from Europe. The goal is to showcase Tulum as more than just a sun-soaked beach destination. Instead, they aim to highlight the unique exploration experiences available in Tulum's jungle. Jorge Molina, Director General of Tourism and Economy, shared that this campaign promotes a luxurious side of Tulum that extends beyond the beach and into the region's rich natural and cultural offerings.
The campaign includes the creation of exclusive, limited-edition items available for a limited time. The intention behind this strategy is to make luxury more accessible. Consumers can purchase items that not only enhance their homes but also inspire them to visit Tulum in the near future.
Molina emphasized that this campaign positions Tulum and Cobá as destinations for immersive tourism. Visitors can enjoy a complete experience in a luxury boutique hotel, exploring the jungle and discovering the entrance to the Mayan region. This diversifies the area's tourism offerings and underscores its cultural and natural heritage.
The collaboration between HYM and Coqui Coqui aims to enhance tourism in Tulum and transform the way visitors experience the destination. It encourages a deeper connection with nature and Mayan culture. This campaign positions Tulum as more than a beach destination. It promotes Tulum as a place of immersive luxury, inviting visitors to explore its lush jungle and rich cultural heritage.
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