Solo Female Travel Rises in Mexican Caribbean

QUINTANA ROO — The Mexican Caribbean has registered a 2.4 percent increase in women traveling alone, a trend that is gaining momentum to the degree that it now represents 14 percent of global female tourism demand, according to data from Mabrian, The Hdata Appel Company-Almawace, and the Secretariat of Tourism (Sedetur).

The statistics indicate that this surge in solo female tourism began before the pandemic and is on an upward trajectory. The interest of this female demographic is centered on cultural destinations, those offering contact with nature, and wellness—concepts that align with the offerings of Quintana Roo.

Evidence of this is seen in the positive signs from this segment in Mexico, to the degree that in 2024, more than 10 million foreign women visited the country, with Tulum, Cozumel, and Isla Mujeres being their favorite vacation centers.

In this regard, sociologist Gerardo Juárez Lima explained that the trend of traveling solo obeys primarily the empowerment of women, the desire to enjoy their own company, to seek well-being, and above all, to explore the world by leveraging their economic independence.

He indicated that the destinations sought by female tourists are linked to culture, gastronomy, and natural surroundings. Consequently, the vacation centers that adapt to these concepts are the ones that will gain ground in this segment, which is expected to rise in the coming years.

Official references on female tourism indicate an interest in "me-mooning," a type of travel focused on self-love, healing, and personal empowerment. Therefore, the industry is refining its strategies to capture the largest number of female travelers, and the Mexican Caribbean is at the top of their preferences.