Mexican Caribbean Tourism Booms with 70% Hotel Occupancy

Quintana Roo, Mexico — The Mexican Caribbean has reaffirmed its status as one of the country’s premier tourist destinations, recording a 70.3% average hotel occupancy rate and welcoming 470,763 visitors during the week of July 12–18, 2025, according to the latest report from Quintana Roo’s Ministry of Tourism.

Key Destinations Lead in Occupancy

Cancún topped the list with an 80.6% occupancy rate, followed by the Riviera Maya (74.7%) and Isla Mujeres (68.9%). Meanwhile, Chetumal and Bacalar, though lower at 58.5% and 50% respectively, continue gaining traction as emerging options for domestic and international travelers.

Diverse Visitor Origins

From January to May 2025, the primary source markets for the region were the United States (37.8%), Mexico (32.6%), and Canada (13.9%). Emerging markets such as Argentina, the United Kingdom, France, Germany, and Chile also contributed significantly, underscoring the destination’s global appeal.

Cruise and Air Travel Sustain Momentum

The cruise sector remained active, with Cozumel and Mahahual jointly receiving 27 ship arrivals during the analyzed week. An additional 17 arrivals are scheduled for the fourth week of July, including vessels like the Enchanted Princess, Harmony of the Seas, and Disney Dream, reinforcing the region’s role as a Caribbean cruise hub.

By air, Cancún International Airport dominated with 3,965 flight movements, while Cozumel (138), Tulum (160), and Chetumal (66) also saw activity. Cancún offers direct flights from 100 cities across over 30 countries, including 39 U.S. cities, 17 in Europe, and 13 in Central and South America. Tulum’s airport is expanding its reach, now serving flights to four countries, including Colombia and Costa Rica.

Lodging Infrastructure Supports Growth

Quintana Roo boasts 1,478 hotels with over 135,000 rooms, concentrated in Cancún (Benito Juárez) and Playa del Carmen (Solidaridad), which account for 68% of the total. Vacation rentals further supplement capacity, with 23,538 active properties statewide—94% of which are entire-home listings. Cancún and Playa del Carmen lead with over 7,000 rentals each, followed by Tulum (5,303). The average nightly rate statewide stands at 3,429.30 Mexican pesos.

With robust occupancy, diversified lodging options, and steady arrivals by air and sea, Quintana Roo demonstrates sustained growth in its tourism sector, balancing infrastructure development with global demand.