Tulum’s Year-Round Tourism Plan Aims for 227,500 Visitors

Tulum, Mexico – With the firm conviction of consolidating Tulum as a cultural destination with international projection, Zamna Group, a high-impact creative and tourism engine, officially presents the proposal to create the “Tulum Todo el Año” Tourism Trust, an innovative public-private alliance that seeks to transform the municipality’s tourism development model.

This represents the starting point of a strategic call directed at both the private and public sectors, with the objective of uniting wills, investments, and talents around an annual plan of high-level cultural and musical events. The program has the capacity to attract more than 227,500 visitors per year and generate an estimated direct economic spillover of 270 million dollars, benefiting more than 3,000 local jobs and strengthening the Tulum brand globally.

The trust, initially structured by a group of MSMEs and large companies from Tulum, will have a public-private investment of 4.6 million dollars. It is a secure, transparent, and sustainable financial instrument that will allow for long-term planning, integrating in advance and strategically all the tourism and commercial offerings of the municipality.

Zamna Group, with a proven track record in organizing international music festivals and transformative experiences, will be in charge of designing and operating the “Tulum Todo el Año” program. The calendar includes 12 months of continuous programming, with events ranging from luxury tourism, art and wellness, to innovation, gastronomy, and entertainment.

“Tulum is ready to write a new tourism narrative, more inclusive, cultural, and sustainable. This trust is not just a financial structure: it is an invitation to imagine together the future of the destination,” states the founding team of Zamna Group.

The call has been made. The calendar is defined. The strategic allies are already on their way. Now is the time for the government, hoteliers, restaurateurs, and all actors in the tourism ecosystem to join this new value pact for Tulum.