Tulum’s Cenotes Thrive as Sargassum Drives Tourists Away

Tulum, Quintana Roo — While Tulum’s urban center and beaches grapple with the environmental and economic fallout of early sargassum arrivals, the region’s cenotes have solidified their appeal as a premier tourist destination, offering a unique and unaffected natural experience.

Sustained Tourist Activity in Cenotes

Unlike the declining foot traffic in Tulum’s downtown and sargassum-ridden beaches, the cenotes—underground freshwater pools—have maintained steady visitor numbers, operating at an annual capacity of 50% to 70%. During Holy Week, these natural attractions are expected to reach full occupancy.

Freddy, an operations manager at Cenotes Casa Tortuga, confirmed consistent visitor turnout in recent weeks, with peak days projected to reach maximum capacity. “We are very pleased with the data from Quintana Roo’s tourism system, which indicates strong connectivity to Tulum’s new international airport during Holy Week,” he said.

The absence of sargassum and the cenotes’ year-round crystal-clear waters have been key factors in their popularity. These geological formations provide a distinctive experience, allowing visitors to swim in ancient caverns surrounded by rock formations, endemic fish, and lush vegetation.

Shift in Tourism Trends

Tour operators have adapted to growing demand for nature-based destinations, making cenote excursions a central offering. This shift has diverted attention from Tulum’s urban core and sargassum-impacted coastal areas.

Meanwhile, downtown merchants report dwindling sales, empty streets, and insufficient promotional efforts. Public beaches, typically crowded during Holy Week, have seen a sharp decline in visitors, exacerbated by sargassum accumulation that has restricted access to some shoreline areas.

Cultural and Ecological Significance

Beyond their tourism value, cenotes hold deep cultural and ecological importance. In Mayan cosmology, they were revered as sacred portals to the underworld, or Xibalbá, making their preservation a matter of cultural respect.

As urban businesses contend with market shifts and coastal environmental challenges, Tulum’s cenotes have emerged as a sanctuary for eco-conscious travelers seeking tranquility and natural beauty away from the city’s hustle.