Tourism Leaders Back Xcaret After Supreme Court Ruling on Cultural Heritage

Cancún, Quintana Roo — Tourism industry leaders in Quintana Roo have voiced support for Grupo Xcaret following a Mexican Supreme Court ruling on the use of cultural heritage in tourism projects, while calling for clearer regulations to provide legal certainty for investors.

The sector emphasized the need for transparent rules that strengthen investment in cultural tourism, a key economic pillar for the region.

Cultural Tourism Key to Regional Identity and Development

The Mexican Caribbean Hotel Council, led by David Ortiz Mena, highlighted that tourism in Quintana Roo is closely linked to community identity and cultural wealth.

The organization reiterated its respect for institutions and the rule of law as the foundation for ensuring investor confidence and sustained growth in the tourism sector.

Protection and Promotion: A Necessary Balance

Business leaders agreed that protecting cultural heritage is fundamental but warned that responsible dissemination through tourism has been crucial for its preservation and international projection.

In this context, they pointed to Grupo Xcaret as a benchmark for integrating tourism experiences with the promotion of Maya culture, work with local communities, and the generation of authentic content.

Xcaret as a Model for Cultural Promotion

The sector highlighted initiatives like the Festival of Life and Death, along with collaborations with figures such as Alondra de la Parra, which have helped position Mexico’s cultural wealth on the international stage.

They also emphasized that these efforts have boosted the dissemination of crafts, traditions, and cultural expressions that form part of the country’s intangible heritage.

Call for Legal Certainty in Tourism Sector

The Business Coordinating Council, headed by Javier Carlos Olvera Silveira, recognized Grupo Xcaret as a successful case of integration between tourism, cultural environment, and social development.

Both the Business Coordinating Council and the National Tourism Business Council agreed that the debate transcends a specific case and requires finding a balance between heritage protection and tourism utilization.

They warned that limiting the sector’s participation in cultural promotion could affect Mexico’s competitiveness as an international destination, calling for a strengthened environment of legal certainty that encourages investment and triggers regional development.