Snack Vendor Killed in Shooting Outside Home in Cancun’s Tres Marias Neighborhood

Don Ruben, a 49-year-old snack vendor, was fatally shot outside his home in Cancun's Tres Marias neighborhood.

Cancun, Quintana Roo — A 49-year-old street food vendor known as “Don Ruben” was fatally shot outside his home in the Tres Marias neighborhood late Sunday night.

The victim, who ran a snack stall in the Tierra Maya housing development, was killed just a few meters from Jose Lopez Portillo Avenue.

According to preliminary reports, the shooting happened shortly before midnight. The victim had stepped outside after a man called to him from the entrance of his house and asked if he had a room for rent. When Don Ruben said he did not have any rooms and asked who had sent the man, the suspect replied “Jesma” before firing three shots.

Initial reports placed the attack between the Jordan and Pedregal neighborhoods, prompting a large mobilization of police forces. Officers eventually found the victim at the entrance of a home with an open black gate.

Paramedics with ERUM, the local emergency medical service, tried to provide aid but confirmed that the man showed no vital signs.

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By Javier Mendez

Javier Mendez covers public safety, law enforcement, and legal affairs in Quintana Roo. He monitors official reports from the FGE (State Prosecutor's Office), the Mexican Navy, and municipal police to deliver accurate English summaries of crime, trafficking cases, arrests, and court rulings affecting the Riviera Maya region.Javier has been covering crime and public safety news since 2023, reporting on cases ranging from felony arrests and human trafficking investigations to court proceedings and organized crime-related incidents across Cancún, Playa del Carmen, Tulum, and Chetumal. His reporting provides English-speaking residents and travelers with reliable, timely information about safety conditions in Quintana Roo's major tourist destinations.Javier works closely with official government sources and press offices to verify facts before publication, and maintains an archive of law enforcement communications to provide context for ongoing stories. He is dedicated to accurate, factual reporting on complex safety issues that affect both residents and visitors to the region.For story tips: javier@rivieramayanews.mx