Cancún, Quintana Roo — The vacation rental market in Quintana Roo, Mexico’s premier sun-and-beach tourism hub, lost nearly 10% of its value in 2025 despite maintaining a similar level of available nights, according to industry data.
Manuel Lozano, president of the Association of Vacation Rental Administrators, said the market’s total value in the state fell to $686 million in 2025, down from $747 million in 2024, representing a contraction of between 8% and 10%.
This decline occurred even though the number of available nights remained virtually unchanged at 14.1 million in both years, indicating that supply held steady while demand softened.
The average daily rate (ADR) for the state also slipped slightly, closing 2025 at $153 compared to $154 in 2024. Lozano warned that rates have faced pressure from lower demand and oversupply, forcing price adjustments to stay competitive.
He added that sector profitability also decreased, not only due to lower occupancy but also because of rising operational and tax costs. “Many owners began regularizing their tax status, and maintenance and cleaning costs have increased, which further reduces the margin,” Lozano said.
In Cancún specifically, the market value dropped from $132 million in 2024 to $122 million in 2025. Available nights dipped slightly from 2.8 million to 2.7 million, while the ADR fell from $118 to $116. The area maintains around 17,000 active properties, creating an oversupply and greater downward pressure on prices.
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