Quintana Roo Boosts Local Products with New Sales Points

Quintana Roo, Mexico — With the promotion of “Hecho en Quintana Roo” (Made in Quintana Roo) sales points, the State Government is strengthening the internal market, promoting social justice, and generating economic opportunities for local producers.

With the objective of strengthening local consumption and expanding commercialization opportunities for Quintana Roo producers, the Secretariat of Economic Development (SEDE) is promoting sales points featuring products with the “Hecho en Quintana Roo” distinctive, as part of a comprehensive strategy to consolidate the internal market in the southern zone of the state.

This initiative is framed within the New Agreement for the Well-being and Development of Quintana Roo, promoted by Governor Mara Lezama Espinosa, whose purpose is to promote shared prosperity, the strengthening of micro, small, and medium-sized enterprises (MSMEs), and social justice, through public policies aimed at generating economic development with a human and inclusive focus.

The SEDE promotes sales points with the “Hecho en Quintana Roo” distinctive to strengthen local consumption and expand the commercialization opportunities for MSMEs in the state.

Mazorca Negra, Example of Entrepreneurship and Local Commercialization in Chetumal

As part of this strategy, the sales point Mazorca Negra, located in the city of Chetumal, was strengthened. This space integrates and exhibits a wide variety of products with the “Hecho en Quintana Roo” distinctive. This model allows local producers to have a direct commercialization channel, bringing consumers closer to the diversity, quality, and identity of products made in the state.

The head of the Secretariat of Economic Development, Paul Carrillo de Cáceres, highlighted that Mazorca Negra represents an example of shared prosperity, as it is an entrepreneurship driven by young Quintana Roo residents, owned by Anaid Corona Méndez and Adrián Caballero Martínez. In addition to consolidating their own brand, they have opened their doors to more than 100 products from ten different brands with the “Hecho en Quintana Roo” distinctive, generating real commercialization opportunities for other local producers.

The Mazorca Negra sales point in Chetumal consolidates itself as a model of shared prosperity, exhibiting more than 100 products from local brands with the “Hecho en Quintana Roo” seal.

Economic Development with a Community and Inclusive Focus

The official emphasized that this model of collaboration, solidarity, and community vision demonstrates that teamwork strengthens the internal market, increases sales, and builds a more just and inclusive economic development for Quintana Roo.

With actions like the promotion of “Hecho en Quintana Roo” sales points, the State Government, through SEDE, reaffirms its commitment to shared prosperity, the strengthening of MSMEs, and the generation of economic opportunities for local producers.

These strategies contribute to increasing the visibility of Quintana Roo brands, expanding their reach to a diverse audience, and strengthening social justice, by improving the income and quality of life of producer families in the state.