Playa del Carmen, Mexico — The city of Playa del Carmen will become the epicenter of Mexican fashion with the debut of the Playa Art and Fashion Fest (PAFF 2025), an international event set to take place from June 27 to 30, 2025. The festival will showcase world-class designers, renowned models, and prominent figures from the arts and entertainment industries, with an expected global reach of over 10 million people.
A Star-Studded Event on Fifth Avenue
Organized with the support of Mayor Estefanía Mercado’s administration and coordinated by Tourism Secretary Estefanía Hernández, PAFF 2025 will unfold along the iconic Fifth Avenue. The festivities will kick off with a public fashion parade on Friday, June 27, at 6:00 p.m., spanning the stretch between 34th and 38th Streets.
“The festival will transform Playa del Carmen into a platform for global visibility for art, talent, and social commitment,” said Secretary Hernández, emphasizing the collaboration of major brands, influencers, institutions, and sponsors.
Fashion with a Social Mission
Beyond celebrating fashion as an artistic medium, PAFF 2025 will incorporate a strong social advocacy component. Alexa Salazar, Miss Mexico 2022, will serve as ambassador for the Mexico en la Piel initiative, which combats gender-based violence. Miss World Vanessa Ponce will also participate as the event’s host.
The festival’s programming will be broadcast via digital platforms, influencer networks, and partner media outlets, with organizers projecting more than 10 million views in the medium term.
Key Attendees and Sponsors
The official announcement of PAFF 2025 included representatives from the hospitality sector, corporate sponsors such as BYD, and notable personalities like Laysha Salazar, Miss Grand Mexico 2022, and Councilor Fernando Muñoz.
The municipal government underscored its dedication to fostering inclusive and sustainable tourism while elevating Playa del Carmen’s profile as a forward-thinking cultural destination.
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