Playa del Carmen Carnival Generates Over 1 Million Pesos in Economic Boost

Playa del Carmen, Quintana Roo — The recent carnival in this tourist destination concluded with positive results for local economic development, drawing more than 100,000 people over five days of cultural, culinary, and musical activities.

Antón Augusto Bojórquez Mackay, head of the Playa del Carmen Municipal Secretariat of Economic Development and Investment Attraction, announced the event generated an estimated economic impact of over 1 million pesos, directly benefiting families of merchants and producers who participated in the spaces set up around the venue.

“During this event, we installed more than 60 local merchants who offered a wide range of products made in the region, as part of the municipal strategy to boost local consumption and strengthen the community entrepreneurship market,” he stated.

The official highlighted that one of the main objectives has been to secure permanent spaces for producers in the “Hecho en Playa del Carmen” program, an initiative that currently includes about 100 people dedicated to crafting artisanal items and food products.

Among the participants, local beekeepers stood out, selling honey produced in the area, along with artisans offering textiles, embroidery, traditional clothing, and various manufactured goods.

Additionally, the program has begun positioning food products like sauces, creams, tapas, and snacks in commercial chains, aiming to expand distribution to supermarkets and eventually reach international markets.

In this regard, the municipal department has focused its efforts on supporting entrepreneurs through formalization processes, providing guidance on compliance with current Mexican regulations, including obtaining barcodes, nutritional labeling, and certifications needed for sales in established retail outlets.

Finally, Bojórquez Mackay mentioned the goal is to increase the number of producers integrated into the program by at least 50% before the end of the first half of the year, with special emphasis on strengthening new culinary sector ventures.