The Mexican Caribbean has made a significant impact at the Arabian Travel Market (ATM) Fair in Dubai, thanks to the collaborative efforts of the Quintana Roo Tourist Promotion Council (CPTQ) and the Tulum City Council. The region's booth is strategically placed next to other renowned tourist brands and destinations such as Abu Dhabi, Etihad, Bahrain, Oman, and Jordan.

The Mexican booth was inaugurated by Luis Alfonso de Alba, the Mexican Ambassador to the United Arab Emirates. He was joined by representatives from various destinations and executives from participating companies. This event is set to bring unparalleled success to the country.

The Tulum City Council has used this opportunity to reaffirm the global positioning strategy of the Visit Tulum and Made in Tulum brands. They have created a robust platform to promote the tourist offerings and art from Tulum. The ATM Fair, now in its 31st edition, is a four-day event at the Dubai Convention Center, running from May 6 to 9. It attracts around 41,000 visitors each year, with a record-breaking 2,300 exhibitors from 165 countries expected in 2024.

In the coming days, the General Directorate of Tourism and Economy of the Tulum City Council has planned a series of business meetings and promotional events. These will involve representatives from recognized travel companies, tourism authorities, and specialized media.