Mexican Caribbean Courts Convention Business at Las Vegas Trade Show

Cancún, Quintana Roo — The Mexican Caribbean is pushing to expand its share of the international meetings, conventions and incentive travel market through its participation in IMEX America 2026, one of the industry’s most important gatherings, held October 13-15 at the Mandalay Bay Resort and Casino in Las Vegas, Nevada.

Through the Quintana Roo Tourism Promotion Council (CPTQ), the delegation is presenting the state’s destinations, infrastructure and services to buyers, event organizers, specialized agencies and other industry professionals. Twenty-five companies and brands tied to the Mexican Caribbean’s tourism offerings are taking part.

The presence at the trade show allows the delegation to showcase hotel facilities, entertainment options, experiences and specialized services for corporate meetings, congresses, conventions and incentive trips. The goal is to forge commercial partnerships, generate business opportunities and attract events with international reach.

IMEX America’s scale was evident in its 2025 edition, which drew 17,633 participants, 6,145 buyers and 3,700 exhibiting companies from more than 80 countries, along with 92,000 business meetings, according to official figures from the event.

The 2026 edition runs under the theme “Design Matters,” focused on the influence of design on experience creation, innovation and business development. Organizers say the approach offers destinations a chance to present distinctive proposals in an increasingly competitive international market.

Quintana Roo’s Tourism Department stressed the importance of maintaining an international promotion strategy coordinated with the CPTQ and private-sector companies in order to diversify markets and strengthen the state’s tourism competitiveness.

Officials said the effort also aligns with Governor Mara Lezama Espinosa’s vision of promoting a model that generates shared prosperity for residents. With its 12 destinations and tourism infrastructure, the Mexican Caribbean is seeking to cement its place as an option for the global meetings and events industry.