Made in Quintana Roo Surpasses 761 Brands, Seeks New Export Markets

Chetumal, Quintana Roo — The “Made in Quintana Roo” label now covers more than 761 products and brands, with about 20 companies holding export permits for nearly 40 goods that reach markets in Europe and the United States.

Paul Carrillo, Quintana Roo’s secretary of economic development, said the label has been widely embraced by producers, organizations and residents. He said the state is working to strengthen the program and create new business opportunities for local companies.

“It’s a label that has caught on everywhere — many organizations and civil society groups have adopted it,” Carrillo said. “We have more than 761 products listed in the department’s catalog.”

The catalog, available through the economic development agency, showcases the range of goods made across the state, including honey, chicle, wood products, beverages and other items carrying the seal of origin.

For businesses, the seal helps set them apart from competitors, builds consumer trust and connects them with visitors looking for authentic regional merchandise.

The program also offers official promotional channels, such as trade fairs, catalogs and campaigns, as well as ties to retail chains and online marketplaces, to expand sales opportunities for micro, small and medium-sized companies.

Carrillo highlighted that Quintana Roo products have already reached foreign customers. That list includes a gin distilled in Solferino, mezcal from Chetumal and products made from chicle. Chicle holds a protected geographical indication, giving it added commercial value; a company in the south of the state now exports it to England, other parts of Europe and the United States.

Beyond the commercial catalog, the platform features an artisan route and identifies craft-producing communities and products in all 11 municipalities of Quintana Roo.

Officials say they will keep adding products and working to open broader national and international markets for the state’s brands.