Grupo Xcaret Tops Mexico’s Hotel Reputation Ranking

Playa del Carmen — Grupo Xcaret has been recognized in the 13th edition of Merco Empresas as the company with the best reputation in Mexico within the "Hotels and Tourism Services" sector. The company also achieved its highest historical position in the overall ranking since its integration in 2021.

In this edition, Grupo Xcaret ascended 25 positions compared to the previous year, achieving a ranking of 45. This advancement reflects the consolidation of a corporate strategy that combines innovation, sustainability, service excellence, and a firm commitment to Mexico.

"This recognition is an achievement of everyone who collaborates at Grupo Xcaret, because it confirms that our way of doing tourism, with a profound love for Mexico and with respect for people and the planet, is the right path," stated Mauricio Kuri, Corporate Communications Director of Grupo Xcaret. "The recognition from the broadest and most important stakeholder groups in our country motivates us to continue growing, innovating, and taking the greatness of Mexico to the entire world."

Merco Empresas, an international reference in corporate reputation, evaluates companies based on the opinions of business executives, financial analysts, specialized journalists, opinion leaders, academics, the general public, and NGOs. The evaluation also includes an analysis of social media sentiment regarding the companies in the country, complementing the assessment with objective performance indicators.

With this result in corporate reputation, Grupo Xcaret reaffirms its purpose to "make the planet happier, spreading our great love for Mexico."