Digital Payments Accelerate Sports Betting Market During Super Bowl

Mexico City, Mexico — The Super Bowl LX 2026 has become one of the world’s most economically impactful sporting events, and in Mexico, it’s also driving growth in the digital betting market. A key factor transforming user experience and accelerating participation is immediate digital payments, which allow users to place bets, receive winnings, and move funds within seconds through mobile apps.

The growth of the iGaming sector, fueled by betting platforms and increasing adoption of digital channels, has created an environment where payment speed and security are key differentiators. Users no longer accept slow or complex processes—they expect to place bets and withdraw winnings immediately, especially during high-demand events like the Super Bowl, the World Cup, sports finals, or decisive baseball games.

According to the study “Azar y estrategia, el panorama de las apuestas en línea de Latinoamérica” by Comscore and End Zone, there are approximately 82 million players (24.4 percent of the population) in the United States. In Latin America, Brazil stands out as the region’s leading market with 32.4 percent, representing 43 million people. In Mexico, 8 million users participate in online betting (11.2 percent of the population), while Argentina has 4 million users (10.4 percent of the total population).