Maya Train Launches New Craft Beer

Southeast Mexico — A new craft beer linked to the Maya Train aims to enhance the travel experience with regional flavors, blending tourism, tradition, and local pride into a single concept.

The beer, called Cerveza Tren Maya, emerges as an artisanal proposal tied to the tourist experience of the railway system connecting several states in the region. It integrates identity, culture, and local consumption, transforming the journey into a sensory adventure.

This initiative is a collaboration with Cerveza Ceiba, an artisanal brewery focused on products with regional narratives. The goal is not solely commercial but symbolic, positioning the beer as a companion to the trip—a kind of “liquid souvenir” that represents the spirit of southeast Mexico.

The concept stems from a clear idea: travel as a sensory experience. Just as local gastronomy forms part of the tourist appeal, this beer seeks to reinforce the connection between passengers and the territory.

According to released information, the beverage will soon be available onboard the Maya Train, integrating into the consumption offerings during the journey.

Beyond the launch, the concept responds to a global trend in tourism: the regionalization of products. Modern travelers increasingly seek brands with identity, history, and cultural ties. In this context, Cerveza Tren Maya presents itself as a way to showcase the richness of the southeast, not through institutional discourse but through everyday moments like sharing a drink during the trip.

The name is intentional, directly linking the brand to one of the country’s most important tourism infrastructure projects. This makes the beer not just a product for sale but part of the travel narrative. The idea is that the journey will be remembered not only for the destinations but also for the flavors associated with the experience.

The collaboration with an artisanal brewery also aligns with the boom in independent beer consumption in Mexico. Over the past decade, this sector has grown strongly, driven by consumers seeking alternatives to industrial beers, with greater local identity and more careful processes.

From a tourism perspective, incorporating regional products into transportation systems is part of a strategy to strengthen the local economy, give visibility to emerging brands, and generate a consumption circuit linked to the destination.

Thus, Cerveza Tren Maya is presented not just as a beverage but as a narrative—traveling, observing, tasting, and connecting. It aims to extend the journey beyond physical movement and turn it into a complete cultural experience. Its arrival onboard would mark a new moment in the concept of travel in southeast Mexico, where mobility intersects with identity, tourism with gastronomy, and the journey with regional pride.