Cancún Travel Mart 2025 Sets Record Attendance

Cancún, Mexico — The 37th edition of the Cancún Travel Mart México Summit concluded in 2025 with record-breaking participation numbers, solidifying Quintana Roo's position as the epicenter of tourism commercialization for the Mexican Caribbean.

According to Rodrigo de la Peña Segura, President of the Cancún, Puerto Morelos, and Isla Mujeres Hotel Association (AHCPMIM), this year's event accredited 549 delegates. Of these, 231 were buyers from 116 international companies, and 318 were providers from 115 Mexican tourism companies.

"We have diversified our markets and reached a record number of participating countries with 28 nations represented. We highlight the presence of the Philippines, Uruguay, and Hong Kong, in addition to increased attention from hotels towards Asian tourism," stated De la Peña Segura, emphasizing the event's sustained growth in recent years.

The Travel Mart, organized by the Hotel Association in coordination with the Quintana Roo Tourism Promotion Council (CPTQ) and the state's Secretary of Tourism, has established itself as one of the most important international business forums for the sector. It brings together the main buyers, operators, and airlines interested in the offerings of the Mexican Caribbean.

For his part, the Secretary of Tourism for Quintana Roo, Bernardo Cueto Riestra, acknowledged the Hotel Association's effort to keep this platform alive, which drives the commercialization of the state's destinations.

"The Travel Mart is one of the most relevant events for the country because it directly connects the tourism offering with international markets. Here, alliances with operators, airlines, and travel agencies that promote not only Cancún, Puerto Morelos, and Isla Mujeres but also the 12 tourist destinations of Quintana Roo are strengthened," underscored Cueto Riestra.

The official highlighted that the participation of more than 230 buyers and 116 companies from 28 countries reflects the leadership maintained by the Mexican Caribbean in tourism matters, thanks to its infrastructure, air connectivity, and capacity for innovation in tourism products.

A Strategic Event for Tourism Recovery and Expansion

The Travel Mart was founded in 1988 with the purpose of positioning Cancún as a competitive destination in the international market. Nearly four decades later, the meeting has become a fundamental axis for the recovery and expansion of the tourism industry, especially following post-pandemic challenges and increasing regional competition.

During the 2025 edition, more than 3,500 business appointments were conducted, focused on reinforcing tourist arrivals from emerging markets and diversifying the tourism offering beyond the sun-and-beach model by integrating cultural, gastronomic, and sustainable experiences.

The event also served as a platform to promote new hotel and tourism infrastructure investments, aiming to keep Quintana Roo at the forefront of competitiveness and sustainability.