Quintana Roo cracks down on coyotes to lower food prices

Quintana Roo, Mexico — Federal and state authorities in Quintana Roo are implementing new public policies to address unjustified price hikes on fruits and vegetables, targeting the exploitative practices of intermediaries known as "coyotes." Enrique Morales, head of the State Secretariat of Agriculture and Rural Development (SADER), announced the measures as part of a broader national strategy to protect agricultural workers and consumers.

Addressing Unfair Pricing Practices

Morales explained that the initiative aims to create economic balance between farmers and consumers by reducing the influence of intermediaries who artificially inflate prices without benefiting producers. The effort is backed by President Claudia Sheinbaum, who has prioritized combating unfair market practices that disadvantage rural laborers.

"One of our president’s key public policies is organizing the domestic market," Morales stated. "We want to establish equilibrium between producers and consumers so fair prices are paid. Currently, 'coyotes' drive up costs without any benefit to farmers."

Impact on Rural Communities

While no official data exists on the number of intermediaries operating in the state, Morales acknowledged their detrimental effect on rural economies. Many farmers struggle to sell their harvests at fair prices, exacerbating poverty in agricultural regions.

To counter this, SADER has begun outreach programs in ejidos (communal lands) and rural communities, educating farmers about policies designed to streamline supply chains. The goal is to empower producers to sell directly to markets under improved financial terms.

Strengthening Rural Economies

Morales emphasized the need for unity between farmers and institutions to build a more equitable and sustainable rural economy. "The countryside needs justice," he said. "We want those who grow the crops to reap the rewards, not the middlemen."

The measures align with broader federal efforts to reform agricultural markets and ensure fair compensation for Mexico’s farming communities.