Tulum Joins Global Nature Challenge with Eco-Bahía

Tulum, Mexico — In a collective effort to connect people with nature through everyday observation, the municipality of Tulum stood out as an official participant in the 2025 City Nature Challenge, one of the most significant global citizen science initiatives. Driven by the Eco-Bahía Foundation, the environmental arm of Grupo Piñero, Tulum made a notable impact in this global event, which recorded over 3 million observations across 62 countries, placing biodiversity at the forefront worldwide.

Extraordinary Results in Tulum

From April 25 to 28, the Eco-Bahía Foundation engaged employees, guests, residents, and local communities in flora and fauna identification activities, achieving remarkable results for Tulum: 783 observations, 364 documented species, and 50 local observers, with the crucial participation of 120 expert identifiers.

The foundation, committed to active conservation, environmental education, and regenerative tourism, highlighted the region’s rich biodiversity. Among the recorded species were emblematic wildlife such as the black spiny-tailed iguana, coati, agouti, and white-winged dove. The initiative reinforced the message that "knowing to conserve" is the first step toward a sustainable future.

A Commitment to Regenerative Tourism

Luis Verdín, manager of the Eco-Bahía Foundation in Mexico, emphasized: "Tulum’s participation in the 2025 City Nature Challenge reflects our core purpose: promoting tourism that regenerates, respects, and connects. When people understand the biodiversity around them, a genuine commitment to its protection emerges. This challenge is more than citizen science—it’s an opportunity to view our environment with respect, curiosity, and hope."

Enthusiasm was evident across the municipality, with observations recorded from Cobá, Francisco Uh May, Chemuyil, Xcacel, Boca Paila, Akumal, and Bahia Principe Riviera Maya Resort, showcasing the ecological potential of every corner of Tulum.

These efforts solidify the Eco-Bahía Foundation’s role as a leader in conservation, environmental education, and community engagement, aligning local initiatives with global sustainability goals under the United Nations’ Sustainable Development Goals (SDGs).