Tulum, Quintana Roo — Mexico’s federal Tourism Secretariat has launched Plan Tulum Renace, an initiative aimed at improving mobility, upgrading tourist services, renewing the urban image and protecting the municipality’s rural areas.
Tourism Secretary Josefina Rodríguez Zamora announced that the strategy stems from agreements reached in five working groups with business leaders and residents. Starting this week, renovations at Jaguar Park will begin, including the permanent removal of the park’s perimeter wall, along with work on artisan corridors.
As part of the plan, Rodríguez Zamora confirmed the return of eight international air routes to Tulum International Airport, operated by United Airlines, Air Canada, Air Transat and WestJet. The flights will resume gradually between late October and December 2026 and remain active through March 2027, offering direct connections from New York, Toronto, Montreal, Quebec and Calgary.
David Ortiz Mena, president of the Tulum Hotel Association, said hotel occupancy is expected to keep recovering toward the end of the year. He said the industry anticipates a favorable year-end season despite lower seat availability and higher domestic airfare costs.
Ortiz Mena also called for restrictions on large-scale music and wellness events in the beach zone. He suggested moving those events to venues with sufficient capacity outside the beach area to control attendance, reduce traffic congestion and prevent environmental damage from excessive noise in fragile coastal ecosystems.
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