Tulum, a popular tourist location in Mexico, is gaining recognition both nationally and internationally. Some even predict that it could become Mexico's leading cultural destination this year.

This rise in popularity is due to the diverse attractions Tulum has to offer. It is home to several archaeological sites, including the Temple of the Frescoes, the Pyramid Castle, and the Temple of the Descending God. The city's vibrant nightlife, the cenotes (natural sinkholes), and the nearby Sian Ka'an Biosphere Reserve also contribute to its appeal.

Unique among Mayan cultural cities on the Riviera, Tulum has its own international airport. The Felipe Carrillo Puerto Airport, which opened last December, already receives flights from various U.S. cities. There are plans to expand its services to include flights from Europe in the near future.

Another anticipated boost for Tulum's tourism is the forthcoming launch of the Maya Train. This service will connect Cancun with Tulum, potentially leading to a surge in bookings for this cultural hotspot.

Tulum's tourism sector has already seen significant growth, with a 23% increase in visitor numbers year on year. This is largely due to the efforts of the General Directorate of Tourism and Economy of Tulum in promoting the area. Impressively, Tulum's visitor numbers have even surpassed those of the historic Chichén Itzá by 6 percentage points.