Tulum’s Tourism Crisis: Empty Beaches, Closed Businesses

Tulum, Mexico — This year’s low season has become one of the most critical in decades for Tulum’s tourism sector, marked by a drastic drop in visitor numbers, business closures, and growing concern among those who rely on tourism for their livelihoods.

A Crisis Extending Beyond Tulum

“This is the worst season we’ve seen in many years,” said Alejandro Torres, a local tour guide, who confirmed that the downturn is not limited to Tulum but extends to other areas of Quintana Roo. “Businesses are closing, and tourist arrivals—both domestic and international—are minimal,” he lamented.

Among the contributing factors, service providers cite the overwhelming presence of sargassum, which has damaged the beaches’ appeal, as well as global economic uncertainty, particularly in the U.S. market, the primary source of tourists for the region. Although the Trump administration is no longer in power, perceptions of volatility persist, discouraging travel.

Security Concerns and Real Estate Saturation

However, the decline cannot be attributed solely to environmental or economic factors. Rising insecurity in Tulum has also directly impacted tourism occupancy and investment. Additionally, the real estate market is oversaturated, with absorption of new units stagnating at just 1.2 sales per month per project, according to Miguel Ángel Lemus Mateos, president of the Quintana Roo Real Estate Developers Association.

Currently, there are 565 active projects and an inventory of 11,000 units, with an average price of 5.3 million pesos.

Employment and Economic Fallout

The crisis is already affecting employment. Workers in the sector report reduced work hours and declining incomes, exacerbating uncertainty in a community that relies almost exclusively on tourism.

Despite these challenges, Tulum remains one of the leading destinations in southeastern Mexico. Its hotel infrastructure grew from 6,000 to over 8,000 rooms between 2013 and 2020. However, experts warn that issues such as gentrification, environmental pressure, and social inequality could jeopardize the sustainability of its tourism model.

Calls for Immediate Action

In light of these challenges, Torres urgently called on authorities and the business sector to strengthen tourism promotion, design immediate recovery strategies, and ensure safety, sustainability, and investment certainty—especially with the summer season approaching.