Tequila’s Eco-Makeover: Saving Land & Soil

Jalisco, Mexico — The tequila industry is undergoing a transformation that extends beyond production and flavor, now seeking to regenerate the land. Tequila companies, the Tequila Regulatory Council (CRT), and the Government of Jalisco are promoting sustainability through initiatives that guarantee a balance between tradition, innovation, and respect for nature.

Deforestation-Free Tequila

With the ARA (Agave Responsable Ambiental) Certification, tequila has become the first alcoholic beverage in the world with a methodology that ensures its production does not cause deforestation. Since 2021, thanks to this certification, more than 17 thousand hectares of land have been protected.

For producers and consumers, it is a guarantee that the agave was cultivated responsibly, on properties free from environmental damage.

Regenerative Agriculture: Returning Life to the Soil

The new agricultural focus within the tequila sector seeks to restore soil fertility through regenerative agriculture. This practice promotes the use of green manure, plant cover, less heavy machinery, and reduced use of chemicals.

One of the most innovative methods is hydrological design, which arranges the agave plants so that water flows slowly, preventing erosion and allowing the soil to absorb it better.

Furthermore, techniques such as intercropping and conservation tillage have been adopted to maintain the health of the ecosystem. These strategies not only improve soil quality but also guarantee long-term productivity and strengthen the industry's relationship with local communities.

Tequila, a symbol of Mexico, is finding in sustainability its best ally to continue growing without compromising the future of the countryside.