Cancún, Quintana Roo — The Riviera Maya accounts for 74% of Quintana Roo’s new real estate inventory as of the first quarter, with Tulum and Playa del Carmen leading the surge in residential and residential-plus developments. According to data from real estate consultancy Softec, the region remains a focal point for developers, with 45,551 units currently on the market.
Key Markets and Inventory Breakdown
Of the 606 housing projects recorded in Quintana Roo, 405 are concentrated in two primary locations:
- Tulum leads with 14,781 units,
- Playa del Carmen follows with 13,899 units,
- Cancún ranks third with 13,796 units.
Condominiums dominate the market, representing 83% of total projects, primarily catering to the residential and residential-plus segments. The corridor has maintained steady growth since 2024, with 55 more projects available this quarter compared to the same period last year.
Top-Performing Developments
Softec’s data highlights the following projects as the highest-selling in Cancún’s market:
- Cielo Nuevo Residencial Etapa III, averaging 29.2 units sold monthly,
- Privadas Sacbé Privada Sudzal, with 22.8 monthly sales,
- Jardines del Sur VI, selling 22.4 units per month.
Prices per square meter range from 13,109 to 304,603 pesos, with a median of 68,098 pesos.
Demand Trends and Market Insights
Mario San Miguel Herrera, president of the Mexican Association of Real Estate Professionals (AMPI) in Tulum, reported an 8% to 12% increase in demand for condos and studios priced between two and six million pesos, as well as tourist-zone plots valued at around one million dollars.
“Tulum has seen remarkable growth in recent years, particularly in land demand post-pandemic,” Herrera noted. “The surge initially focused on developments but has since shifted toward raw land, especially for vacation rentals and second homes.”
While the market remains attractive due to Tulum’s natural and historical appeal, Herrera acknowledged a slowdown in certain segments: “There’s now an oversupply of studios and one-bedroom units, but the region’s fundamentals continue to draw investment.”
Affordable housing for tourism workers is also in development, though at a reduced scale compared to luxury and mid-tier projects.
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