Quintana Roo — The state of Quintana Roo emerged as a top performer in the second edition of La Gran Escapada 2026, Mexico’s domestic tourism campaign, generating an estimated 2,752 million pesos ($137 million) in economic revenue, according to state Tourism Secretary Bernardo Cueto Riestra.
Held from June 18 to 21, 2026, in Mexico City, the campaign featured 276 participating establishments from Quintana Roo, offering accommodations, tour operators, and travel agencies. Top destinations included Cancún, Tulum, and Isla Mujeres, with promotions focusing on nature, adventure, sun-and-beach, and family tourism. Discounts reached up to 60%, and 53% of promotions operated through mixed channels, while 10% were exclusively online.
“In Quintana Roo, we continue to consolidate as a destination that opens opportunities for everyone. The results of La Gran Escapada 2026 demonstrate the strength of our tourism sector,” Cueto Riestra said.
He attributed the success to trust in Quintana Roo and coordinated efforts among federal, state, and local governments, private initiative, and communities. “Each visitor who enjoys our destinations drives shared prosperity, generates well-being for Quintana Roo families, and strengthens us as the World Capital of Vacations,” he added.
Octavio de la Torre de Stéffano, president of Concanaco Servytur Mexico, praised the state’s performance: “Quintana Roo continues to be the great ambassador of Mexican tourism to the world, and La Gran Escapada showed that it is also for Mexicans themselves. Cancún, Tulum, and Isla Mujeres led one of the most important economic impacts of the entire campaign.”
La Gran Escapada is promoted by President Claudia Sheinbaum Pardo through the federal Tourism Secretariat, in coordination with Concanaco Servytur, the Economy Secretariat, the Federal Consumer Protection Agency, and all 32 state governments.
Nationally, the second edition generated 44 billion pesos, a 10% increase over 2025, with 6,557 participating establishments, 114,000 tourism experiences offered, and 280 million media and digital impressions.
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