Public and Private Sectors Sign Pact to Strengthen Quintana Roo Romance Tourism

Cancún, Quintana Roo — Representatives from the public and private sectors signed the Pact for the Strengthening of Romance Tourism in Quintana Roo, establishing a common front to grow the segment through cooperation, professionalization and innovation. Romance tourism draws 1.4 million visitors to the state.

The agreement was sealed at the 5th Summit of Wedding Associations of the Mexican Caribbean, held at Hotel Nizuc in Cancún, which brought together wedding and event professionals and tourism authorities from various municipalities.

Hotel Nizuc director Patricia Lizárraga emphasized the value of uniting the sector’s various players to reinforce romance tourism and support regional development.

Juan Pablo de Zulueta Razo, Cancún’s tourism secretary, signed alongside Playa del Carmen’s tourism secretary, María de los Ángeles Briceño, and Tulum’s tourism secretary, Haydee Hernández. Representatives of the private sector also signed.

Participants said Quintana Roo’s main challenge is moving from a volume-based tourism model to one that generates higher economic value. They proposed enhancing quality of services, keeping more tourist spending in the local economy, and continuing to professionalize those working in the wedding and romance tourism industry.

The pact includes measures on professionalization, promotion, business generation and innovation, designed to improve the destination’s competitiveness and consolidate a more specialized romance tourism market.