Mayor Mercado Backs New Coparmex Leadership

PLAYA DEL CARMEN, Mexico — Mayor Estefanía Mercado endorsed the renewal of the leadership of the Coparmex Riviera Maya employers' federation during the swearing-in ceremony of the new board of directors, headed by Sugeiry Prieto Torres. The mayor emphasized the importance of unity and business participation for the economic and social development of the region.

The event also served to recognize the work of outgoing president Marc Pujol, who was credited with consolidating the organization as one of the strongest in the Riviera Maya.

During her address, Mayor Mercado underscored that the local business center, strengthened under Marc Pujol's management, has enabled the independent handling of security, economic, and public service issues separate from Cancún. She highlighted the necessity for business leaders to actively engage in public life.

The mayor, who received a warm reception as a founding member of the organization, reaffirmed that the City Hall will work hand-in-hand with Coparmex, with the support of Governor Mara Lezama, to strengthen the community's competitiveness and well-being.

During the event, Marc Pujol highlighted the achievements of his term, which included tourism diversification, the attraction of international investment, comprehensive mobility initiatives, and solidarity efforts during the pandemic, with the delivery of more than seven thousand food baskets and free workshops.

For her part, Sugeiry Prieto, who was sworn in before the national leader of Coparmex, Juan José Sierra, called for unity among business owners, authorities, and citizens. She outlined the key pillars of her upcoming 2025-2027 term: the formalization of businesses, the transformation of the tourism narrative, and urban planning aimed at creating cleaner and safer cities.

Representing Governor Mara Lezama, Paul Carrillo de Cáceres, the Secretary of Economic Development for Quintana Roo, emphasized the combination of continuity and renewal represented by the new board of directors.

Finally, Juan José Sierra, the national leader of Coparmex, stressed the importance of MSMEs (Micro, Small, and Medium Enterprises), security, and business unity to guarantee employment, investment, and social well-being in the Riviera Maya and throughout Mexico.

The event was attended by members of the Board of Directors who will support Sugeiry Prieto's administration; the municipal president of Tulum, Diego Castañón; the Secretary of Tourism for Playa del Carmen, Estefanía Hernández; the head of the Secretariat of Citizen Security, Carlos Montesinos; the honorary president of the local DIF system, Eduardo Asencio; and representatives from the Legislative and Judicial branches, among others.