Win 150,000 Pesos as Playa del Carmen’s Influencer

Playa del Carmen, Mexico — The municipal government of Playa del Carmen has announced a new initiative titled "Embajadores del Destino" (Destination Ambassadors), a contest spearheaded by Municipal President Estefanía Mercado with the primary objective of increasing tourism and promoting visits to the area's beaches.

The initiative targets content creators, offering them the opportunity to become the official influencer for the destination and win up to 150,000 pesos. According to the Playa del Carmen City Council, internet posts promoted by influencers generate between seven thousand and ten thousand clicks on travel pages. President Mercado aims to leverage this digital influence to elevate the municipality's profile.

As a first step, the municipal president held a meeting with a total of 45 well-known influencers from Playa del Carmen and across Mexico. The purpose of the meeting was to discuss the importance of digital content in tourism and to secure essential support for the "Embajadores del Destino" contest.

Contest Requirements for 'Embajadores del Destino' 2025

While content creation has become one of the most popular projects among young people across the country, the Playa del Carmen City Council is not only seeking individuals who have been creating tourism content for some time, but also those who meet specific criteria. The stated requirements for participants are:

• To know Playa del Carmen very well, from ordinary places to tourist spots.
• To be familiar with the programs, scholarships, and support services offered within the municipality.
• To be willing to serve as an ambassador for the municipality.

Further details of the contest have not yet been released. However, it is confirmed that the prizes for the winner of the call for entries could be up to 150,000 pesos. Registration dates have also not been announced, and more information from Estefanía Mercado is expected in the coming days.

Guidelines for Aspiring Tourism Content Creators

For those interested in becoming tourism content creators in Playa del Carmen, officials note that it is not necessary to be an extrovert to generate interest in a tourist destination or to always appear on camera. Promotion videos can be animated or created without showing the creator's face.

According to content creation guides from TikTok, one of the most used platforms at the moment, the primary considerations for content are that it should be unique, interesting, trend-aware, and genuine.