More Inclusive and All-Fun Inclusive Concepts Aim to Extend Tourist Stays in the Mexican Caribbean

Cancun, Quintana Roo — Two high-end resort concepts from the Mexican Caribbean are targeting affluent travelers who want more than a hotel room, with packages designed to extend their stays in the region.

Grupo Lomas, one of the destination’s founding hotel groups, launched More Inclusive in 2024 after the pandemic; Grupo Xcaret has operated its All-Fun Inclusive concept for years. Both are offered as alternatives to the traditional all-inclusive plan that dominated Cancun and the Riviera Maya through the 1990s, and both emerged from the region’s tourism crisis, according to the companies.

Lolita López Lira, president of Grupo Lomas, said More Inclusive combines luxury accommodations, round-trip transportation, ecotourism excursions and unlimited water activities at no additional cost across the brand’s resorts and attractions. Travelers can snorkel, sail on a catamaran, swim in cenotes, visit water parks such as AquaNick, join underground expeditions, or stop at eco-ranches and haciendas, all while enjoying traditional Mexican cuisine and premium drinks, she said.

The concept has been drawing visitors with more purchasing power and full itineraries, and is producing good results for the group, according to López Lira.

Grupo Xcaret’s All-Fun Inclusive similarly stretches beyond the old all-inclusive model, offering unlimited entry to all of the company’s theme parks, plus transportation, regional tours and upgraded rooms and dining.

Executives said the aim of both concepts is to persuade tourists to stay longer and sample more of what the Mexican Caribbean offers. López Lira said high-spending visitors are especially welcome during critical operating seasons, and added that the region is seeing a better experience and a stronger response from the international market every day.