Mexican Caribbean Hotels Approach 90% Occupancy, U.S. Market Leads

Quintana Roo, Mexico — Hotels across the Mexican Caribbean are reporting near-capacity occupancy rates as the region prepares for the upcoming Easter holiday season, with U.S. tourists comprising the largest share of visitors.

The Quintana Roo Tourism Department announced an overall hotel occupancy rate of 89.1% in its latest report, confirming strong demand for the destination ahead of the peak travel period.

State Tourism Secretary Bernardo Cueto Riestra said the figures reflect exceptional year-end performance for the region.

“We are seeing very positive tourism activity with high occupancy levels,” Cueto stated. “This confirms that the Mexican Caribbean maintains its appeal and competitiveness internationally. The high number of travelers arriving reflects confidence in our destinations and the constant boost tourism provides for the regional economy, from employment to local services.”

Visitor Markets and Destination Performance

U.S. tourists represent the largest visitor group at 36% of total arrivals, followed closely by domestic Mexican travelers at 35%. Canadian visitors account for 10%, with European markets including the United Kingdom, Spain, France, and Germany, along with South American visitors from Argentina, Colombia, and Chile, contributing to the region’s diverse tourism base.

Cueto noted that this pre-Easter period helps gauge the tourism growth expected for the destination ahead of the World Cup, where Quintana Roo will serve as an important international connectivity point.

“The diversity of markets, high occupancy, and growth in flights speak to a strong, resilient Mexican Caribbean with solid foundations to start the next year with positive expectations for the entire tourism chain,” he added.

Top Performing Destinations

Isla Mujeres leads all destinations with 93.5% hotel occupancy, followed by Puerto Morelos at 92.1% and the Riviera Maya at 90.1%. These areas are showing the most dynamism ahead of the Easter holiday season.

Cozumel reports 89.9% occupancy, Cancún 88%, Costa Mujeres 87.1%, and Tulum 85.5%, all reflecting solid demand. Costa Maya maintains a lower occupancy rate of 65.2%.

The numbers position Isla Mujeres, Puerto Morelos, and the Riviera Maya as star destinations for the upcoming high season.

What to Do in High-Occupancy Destinations

Isla Mujeres: This small island destination off Cancún is known for its crystal-clear waters and relaxed atmosphere. Visitors can enjoy Playa Norte’s white sand and shallow waters, snorkel or kayak at Garrafón Park, explore the island by golf cart to visit Punta Sur, or stroll through the town center to sample fresh seafood at local restaurants.

Puerto Morelos: Combining tranquil beaches with strong connections to nature, this destination offers snorkeling or diving on the Mesoamerican Reef, visits to the iconic leaning lighthouse, exploration of the Ruta de los Cenotes to swim in natural caverns, and local cuisine along the waterfront promenade.

Riviera Maya: One of Mexico’s most important tourism corridors, this area features all-inclusive resorts, theme parks, extensive beaches, and archaeological sites. Activities include exploring Playa del Carmen’s Fifth Avenue, visiting cenotes for swimming or freshwater diving, exploring ecological and theme parks, and touring coastal archaeological zones like Tulum.