The seven hotels that form part of the Mayan Train project, which are built and managed by the military, could reach their break-even point by 2027 or earlier. This is possible if an effective marketing strategy is developed, reducing their reliance on government funding. The director of the Olmeca, Maya, Mexica Airport, Railway, and Auxiliary Services Group (GAFSACOMM) confirmed that they are working towards this goal.
A significant challenge faced by the Mayan Train hotels is their remote location, away from traditional tourism hotspots. This makes accessibility difficult. Adolfo Tonatiuh Velasco, the director of the business group responsible for the Army, stated that new strategies are being explored to promote these hotels. So far, occupancy rates have been modest. There's also a consideration to increase room rates as the current prices do not adequately reflect the quality of the facilities.
In terms of marketing, the hotels are already listed on popular booking platforms such as Booking.com and Expedia. Efforts are being made to increase their visibility both nationally and internationally. They have also been showcased at major tourism fairs around the world.
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