Mexico Tourism Song Released for 2026 World Cup

Mexico City — The Maya World Group has released a new promotional song as part of Mexico’s cultural and tourism campaign leading up to the 2026 FIFA World Cup, an international event that will put the country back in the global spotlight.

The musical track is part of a broader strategy aimed at strengthening Mexico’s image abroad and boosting tourism during the sporting event, which is considered one of the most-watched worldwide. According to tourism officials, the World Cup represents a historic opportunity to attract millions of visitors and generate significant economic revenue.

The production seeks to highlight national identity and the country’s cultural richness, incorporating sonic elements that evoke Mexican traditions and a narrative focused on pride and belonging. The goal is to accompany the pre-tournament atmosphere, with Mexico serving as one of the host countries.

The project is linked to the Maya World Group, a state-majority-owned company managed by the Ministry of National Defense, responsible for operating and promoting tourism infrastructure such as hotels, parks, and services associated with the Maya Train.

Among its objectives is positioning destinations in southeastern Mexico and strengthening cultural offerings for domestic and international visitors.

What’s the Song About?

The song “Grupo Mundo Maya Mundial” draws an analogy between two collective experiences: visiting tourist destinations and experiencing soccer with intensity. The proposal starts from the idea that traveling is not just moving from place to place, but experiencing sensations similar to those of a decisive match: tension, shared expectation, and euphoria when the culminating moment arrives, like a team’s goal.

One fragment states: “Grupo Maya is energy, Grupo Mundo Maya is connection. It’s traveling with joy that stays in the heart,” a phrase that summarizes the central concept: travel understood as an emotional and communal experience.

The song adds to other promotional actions planned for 2026, including cultural routes, food festivals, and artistic activities designed for fans visiting the country during the sports competition.

The release of the musical track fits into the trend of using music as a vehicle for tourism promotion and national identity, especially in large-scale sporting events. Through digital platforms, the song is already available to the public, with the intention of generating anticipation and strengthening enthusiasm ahead of the World Cup.