La Comer Opens First Store in Quintana Roo

Tulum, Quintana Roo — Grupo La Comer has entered southeastern Mexico, a region where Grupo Chedraui has significant presence. The self-service retail chain, whose greatest coverage is concentrated in central Mexico, inaugurated its first La Comer store in Quintana Roo with an investment of 1,120 million pesos.

The company detailed in a statement that this unit generates 531 formal jobs, of which 381 are direct and 150 indirect. With this opening, the company now has 91 commercial units across its Fresko, La Comer, Sumesa, City Market, and City Market Café formats.

“This opening represents a strategic milestone for the company, as it marks Grupo’s first arrival in southeastern Mexico. We trust that the differentiated offering we provide at La Comer Tulum will appeal to Tulum residents and visitors, contributing to increased price competitiveness for food, groceries, and general merchandise in the area,” said Santiago García, general director of Grupo La Comer, quoted in a statement.

The New Tulum Branch

The unit is located in Tulum and stocks 56,000 products across its 9,249 square meters of sales floor, plus a spacious parking lot with 335 spaces. The store features categories such as groceries, wines and spirits — with an extensive cellar featuring labels from Mexico and around the world — electronics, appliances, and beachwear. It also includes specialized areas that Grupo La Comer offers in its stores, such as Café, Bistro, and Gelato, as well as its Artisanal Bakery department.

This branch also incorporates environmental care elements, including a low-consumption LED lighting system, a wastewater treatment plant that removes contaminants and allows water reuse, and an automation system for lighting, refrigeration, and climate control designed to optimize electrical energy consumption.

In the same area is a Chedraui Selecto store, which, like La Comer, offers higher value-added products such as gourmet and international foods and beverages. The locality has also been at the center of discussion due to complaints about high prices from tourism businesses — such as hotels and restaurants — as well as a decline in American and local tourists.

Grupo La Comer reported revenues of 35,122 million pesos between January and September, an increase of 10.3% compared to the same period the previous year. Comparable store sales for the nine months of the year increased by 5.5%.

Operating profit for the period showed an increase of 17.2% against the same timeframe the previous year, while the EBITDA margin was 11.6%, generating a flow of 4,071 million pesos, 14.3% more than the EBITDA recorded in the same period the previous year.