La Comer Opens First Store in Quintana Roo

Tulum, Quintana Roo — Grupo La Comer has officially entered southeastern Mexico, a region long dominated by Grupo Chedraui, with the inauguration of its first La Comer branch in Quintana Roo and an investment of 1,120 million pesos.

The retailer, which concentrates most of its stores in central Mexico, emphasized that the new unit generates 531 formal jobs, consisting of 381 direct and 150 indirect positions. With this opening, La Comer now operates 91 commercial units under its Fresko, La Comer, Sumesa, City Market, and City Market Café formats.

Company director Santiago García described the opening as a strategic step, stating that La Comer expects its differentiated offering to appeal both to residents and visitors while increasing price competitiveness across food, groceries, and general merchandise in Tulum.

Store Features and Environmental Design

Located in Tulum, the new store stocks 56,000 items across 9,249 square meters of sales floor space and includes a 335-space parking lot. Departments cover groceries, wines and spirits, electronics, appliances, and beachwear. The store also features La Comer specialty areas such as Café, Bistro, Gelato, and artisanal bakery, formats typically associated with the chain’s higher-end locations.

Environmental and efficiency features include LED lighting, a wastewater treatment system, and automated controls for lighting, refrigeration, and climate systems intended to reduce energy use—elements increasingly common in La Comer’s newer builds as part of its sustainability strategy.

Competition and Market Context

The retail landscape in Tulum already includes a Chedraui Selecto, known for offering imported products, gourmet categories and specialty items aimed at higher-spending shoppers. The two chains will now compete directly in the same segment.

Tulum continues facing debate over high supermarket pricing—especially from hospitality and restaurant operators—as well as reports of a decline in U.S. and domestic tourism earlier in 2025. Local observers believe increased competition could place pressure on pricing in coming months.

Financial Background

Grupo La Comer reported revenues of 35,122 million pesos between January and September 2025, an increase of 10.3% compared with the same period a year earlier. Comparable store sales grew 5.5% during the same timeframe.

Operating profit increased 17.2%, and EBITDA reached 4,071 million pesos, equivalent to a margin of 11.6%, representing 14.3% growth compared with the year-prior period.

What Analysts Are Watching

The Tulum opening marks the company’s first step into the southeast, a region with rapid population growth, an expanding tourism market, and increasing demand for premium retail formats. Industry analysts note that while La Comer remains smaller than other national chains, its selective expansion strategy emphasizes high-margin categories, specialty departments and affluent consumer bases—factors well aligned with Tulum’s evolving demographics.