Isla Mujeres, Mexico — Irma Alviso Rentería has taken office as the new president of Skål International Club 723 Isla Mujeres-Puerto Morelos, marking a significant step for female leadership in the region’s tourism sector. The formal inauguration ceremony took place at the Hotel Atelier Playa Mujeres, where industry leaders gathered to witness the transition.
Maru Moreno, Second Vice President of Skål International Mexico, led the ceremonial proceedings and highlighted the importance of the incoming leadership. Alviso Rentería, who serves as Director of the shipping company CUNMARAN and holds a Master’s in Business Administration, will head the board alongside Salvador Bernal, Carmen Nicolás, Marissa Flores, and Malena Villegas, strengthening the club’s presence in northern Quintana Roo.
New Strategic Vision for Skål International Club 723
During the swearing-in ceremony, officials emphasized that Alviso Rentería’s presidency represents a fundamental advancement for female empowerment in tourism decision-making. The new president received the Skål necklace as a symbol of unanimous support from club members, pledging to promote the competitiveness and professional ethics that characterize the global organization.
Benito Juárez Tourism Secretary Juan Pablo de Zulueta attended as guest of honor and underscored the importance of collaboration with Skål International Club 723 for Quintana Roo’s economic future. He presented the promotional campaign “All You Can, All You Cancún” for 2026, describing tourism representatives as essential pillars for regional growth.
Culinary Excellence and Tourism Alliance
The celebration featured a four-course “Honor Meal” that blended contemporary techniques with regional ingredients. The menu highlighted local culinary creativity with dishes like heirloom tomatoes in vanilla and pan-seared salmon with artichoke risotto, reinforcing the hospitality atmosphere that Skål International Club 723 promotes.
The event concluded by reaffirming a vision of business cooperation and strategic unity. With this transition, Skål International Club 723 moves toward an inclusive and collaborative future, solidifying its role as a key player in the sustainable development of tourism service providers in the area.
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