Tulum, Quintana Roo — Despite expected tourism growth from the upcoming World Cup, Mexico’s Caribbean coast faces transportation problems that could harm visitor experiences, the Mexican Caribbean Hotel Council warned.
David Ortiz Mena, president of the council, said regulatory issues, excessive fares, and outdated services threaten the region’s image as tourist numbers are projected to increase for the soccer tournament.
The hotel leader stated that transportation in Quintana Roo falls short of international traveler expectations, who demand more transparency and certainty in costs. He noted that even in destinations like Tulum, there is still no official taxi fare schedule, a situation that enables overcharging and creates dissatisfaction among visitors.
He also emphasized the need to move toward more modern systems including tools like taxi meters and clear legal frameworks for digital platforms, which could foster competition and improve service quality.
Ortiz Mena acknowledged progress has been made, particularly at Cancun International Airport, where he said Governor Mara Lezama Espinosa has led initiatives. These include the availability of lower-cost transportation like ADO buses and the regularization of a significant number of taxis that were operating irregularly.
However, he noted problems persist, including disorder and competition for passengers at the airport exit, which creates a poor impression among tourists and recurring cases of high fares that sometimes exceed flight costs.
The business leader insisted that improving mobility and ensuring transparent service will be key to strengthening the Mexican Caribbean’s competitiveness and ensuring visitors have positive experiences that encourage return visits and recommendations, especially with the World Cup approaching.
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