Quintana Roo, Mexico — Generation X travelers, ages 40 to 59, are the largest visitor group in Quintana Roo during 2026, according to a report from the Quintana Roo Tourism Promotion Board (CPTQ).
The report found that these travelers are especially drawn to sun-and-beach vacations, and their main source markets are the United States, Canada, and Mexico. They also tend to book through traditional travel agencies rather than online platforms.
Generation Y — travelers ages 30 to 39 — ranks second, representing 27.9% of the state’s tourist arrivals.
Sun and beach is the leading reason visitors choose Quintana Roo, accounting for 52.3% of motivations among surveyed tourists. Romance tourism follows at 15.7%, cultural tours at 6.1%, and adventure activities at 5%.
Traditional travel agencies remain the most common booking channel, handling 26.2% of trips, while online travel agencies account for 22.8%. On average, visitors stay seven days and travel in groups of about three people.
The report also says that 45.8% of travelers to Quintana Roo chose not to purchase all-inclusive packages, preferring to arrange their own transportation and lodging independently.
More Tourism
- More Inclusive and All-Fun Inclusive Concepts Aim to Extend Tourist Stays in the Mexican Caribbean
- Tulum Tourism Crisis Deepens as Ancient Site Loses 185,000 Visitors
- Tulum Faces Challenges but Retains Appeal as Unique Destination, Hotel Leader Says
- Vózeres Sees Choral Music as a Tourist Draw for Quintana Roo
- Trained Eagles Serve as Aerial Sentinels for Hotels and Restaurants in the Riviera Maya
More Quintana Roo
- Quintana Roo Performs First Robotic Surgeries at Cancún General Hospital
- Mara Lezama Defends Quintana Roo Transformation in Fourth Report
- CFE and State Officials Announce 22-Day Power Grid Maintenance Plan in Quintana Roo
- Quintana Roo Tourism Official Cites U.S. Economic Crisis for Summer Slump
- El Niño Intensifies, Bringing Severe Climate Impacts to Mexican Caribbean
