Tourism Chief Backs Royal Caribbean’s Majahual Megaproject

Chetumal, Q. Roo — Amid controversy over the potential environmental and social impact of Royal Caribbean’s "Perfect Day México" project in Majahual, Quintana Roo’s Secretary of Tourism, Bernardo Cueto Riestra, has defended the initiative, asserting it will bring unprecedented economic benefits to the Costa Maya region.

Economic Promises and Social Concerns

Cueto Riestra emphasized that the project—a water and entertainment park spanning over 90 hectares adjacent to the Puerto Costa Maya—will generate more than 1,000 direct jobs, effectively doubling the economically active population of Majahual. He projected that over the next 15 years, the site could attract up to five million cruise passengers, leading to significant local spending and a positive economic ripple effect for the community.

“This is a private project. The governor has instructed us that the company developing it must engage in community outreach to explain the benefits to the public,” Cueto Riestra stated.

The tourism secretary stressed that the project’s priority is ensuring social well-being, creating a positive impact, and aligning with the Sustainable Tourism Master Plan designed for Majahual. The goal, he said, is to guarantee “uniform opportunities for all residents.”

Environmental Opposition and Missing Documentation

However, these assurances clash with a campaign on Change.org led by diver and social anthropologist Morgane Vainberg, who warns that construction could destroy mangroves, pollute the Mesoamerican Reef, privatize coastal areas, and provide minimal economic benefits to the local population.

To date, Royal Caribbean has not submitted the required Environmental Impact Statement (Manifestación de Impacto Ambiental) to Mexico’s environmental agency, SEMARNAT—a critical step for approving a project of this scale. This omission has raised doubts about whether the megaproject can deliver on its promises without repeating ecological damage and social exclusion attributed to similar ventures by the cruise line elsewhere in the Caribbean.

The debate continues as stakeholders await further clarity on the project’s compliance with environmental regulations and its long-term implications for Majahual.