Costa Mujeres, Quintana Roo — The Costa Mujeres Hotel Association expects hotel occupancy across the destination to reach 55 to 60 percent by the end of September, driven by business tourism and regional marketing campaigns.
Association president Marissa Setién said the promotional efforts of the Quintana Roo Tourism Promotion Council (CPTQ) have been key to offsetting the seasonal low.
Meetings, incentives, conferences and exhibitions — known as MICE travel — now account for roughly 25 percent of tourism activity in Costa Mujeres, Setién said, helping sustain demand for rooms during the offseason.
She said most member hotels already have the infrastructure to host large-scale events, and added that she expects a significant rebound in October and November that would position the Mexican Caribbean for a strong close to the year.
In parallel, the association has launched working groups to help hotels prepare for Mexico’s gradual reduction of the workweek from 48 to 40 hours, which is scheduled to begin in 2027. The group said it is providing legal counsel and shift-planning guidance ahead of the change.
Hotels are reviewing staffing structures in departments that require continuous coverage, including reception, security and maintenance, as well as food and beverage and housekeeping teams, to make sure service quality is maintained.
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