Playa del Carmen, Quintana Roo — Starting this month, Xcaret, one of Mexico’s most iconic ecological parks, will implement a major operational shift: limiting daily admissions. Grupo Xcaret, which operates the park, announced the change as part of a broader strategy to enhance the visitor experience and promote sustainable tourism along the Riviera Maya.
A New Era for Xcaret: Quality Over Quantity
Grupo Xcaret describes the change as a move toward “premium tourism,” prioritizing meaningful interactions with Mexico’s nature and culture over mass entry. The new system will cap the number of guests admitted each day, aiming to deliver a more personalized, less crowded experience. Once the park reaches its daily capacity, no additional visitors will be allowed to enter—making advance online reservations essential.
“Xcaret is not just another place—it is Mexico’s paradise. And now more than ever, it’s worth experiencing,” Grupo Xcaret stated in its official announcement.
The move marks a significant shift for the park, which has historically welcomed thousands of visitors daily, particularly during peak seasons. By reducing visitor volume, Xcaret hopes to improve service quality across its attractions—from its famous underground rivers to its aviary, coral reef aquarium, and nightly Xcaret México Espectacular show.
Commitment to Sustainability and Heritage
Grupo Xcaret has long positioned itself as a leader in sustainable tourism. Certified as an EarthCheck Gold destination, Xcaret has consistently worked to minimize its ecological footprint while showcasing Mexican biodiversity and culture. By limiting daily admissions, the park aims to reduce pressure on its natural areas and infrastructure, aligning with global sustainable tourism goals.
Beyond environmental benefits, the policy also supports cultural preservation. Fewer visitors mean more intimate interactions with Mexico’s diverse traditions, from Maya rituals to regional dances and artisanal crafts. According to Xcaret executives, this model allows guests to form a “deeper connection with Mexico’s roots.”
Xcaret’s announcement comes amid growing concerns over overtourism along the Riviera Maya. Playa del Carmen, Tulum, and Cancún have all struggled with issues like traffic congestion, beach erosion, and strain on local resources. Limiting visitor numbers at major attractions like Xcaret could help ease the burden on the region’s infrastructure while setting an example for other operators.
Industry analysts note that this trend mirrors global shifts seen in destinations like Venice and Machu Picchu, where authorities have capped daily visitors to preserve cultural and natural heritage.
Local and Tourist Reactions
Reactions from both local residents and international visitors have been largely positive. Many praise Grupo Xcaret for focusing on “quality over quantity,” valuing the emphasis on guest experience and environmental stewardship.
While some tour operators have expressed concerns about reduced availability during peak seasons, others welcome the clarity that the cap brings, encouraging clients to plan in advance.
For visitors planning a trip to Xcaret, this change means securing tickets ahead of time is more important than ever. Travelers should book online well in advance of their planned visit to guarantee entry, especially during holidays and high season.
The new capacity limits also mean shorter lines, less crowded attractions, and a more relaxed atmosphere throughout the park—a win for those seeking an authentic, unhurried experience of Mexico’s natural beauty and cultural heritage.
A Leader in Mexican Tourism
Founded in 1990, Xcaret has grown from a small eco-park into a global tourism powerhouse. Grupo Xcaret now operates multiple parks and hotels in the region, including Xel-Há, Xplor, and the Hotel Xcaret México resort. In 2022 alone, Xcaret welcomed more than 1.3 million visitors, making it one of the most visited attractions in Latin America.
The daily visitor limit signals a new chapter for the park—one that blends responsible tourism with its signature blend of adventure, nature, and culture.
For travelers, Xcaret’s message is clear: fewer people, better service, and a more authentic connection with Mexico’s living heritage.
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