Quintana Roo Women Get 10% Discounts at 2,000 Stores

Chetumal, Quintana Roo — In the aisles of a supermarket in Cancún, Elena browses the shelves with the peace of mind provided by her "Mujer es Poder" (Woman is Power) card. With it, she can not only purchase food for her children, cleaning supplies for her home, and medicine for her sick mother but also now receives a 10% discount at over 2,000 stores affiliated with the National Association of Self-Service and Department Stores (ANTAD) across Quintana Roo.

This benefit is part of the expansion of the state program "Mujer es Poder," promoted by the government led by Mara Lezama Espinosa, who recently announced this new phase of economic strengthening for women in Quintana Roo.

"In Quintana Roo, three out of every ten households are headed by women. In this humanist government with a feminist heart, we work every day for their financial autonomy and freedom of choice," declared the governor.

The program, which benefits more than 40,000 women in the state, represents an economic injection of at least 480 million pesos annually, considering the bimonthly deposits of 2,000 pesos per beneficiary. This flow of resources has captured the attention of major retail chains that have decided to join with discounts, recognizing that these women represent a new key segment in local consumption.

The card, which functions as a Mastercard debit card, allows purchases at supermarkets such as Walmart, Soriana, Bodega Aurrera, Chedraui, La Comer, and Sam’s Club, as well as being accepted at pharmacies and department stores like Farmacias del Ahorro, Liverpool, Suburbia, Sears, Sanborns, Coppel, Zara, and many others. It can also be used to withdraw cash at ATMs, including those of Banco del Bienestar (without commission) and other banks with additional fees.

But the card is not just a gateway to consumption. It also provides access to a network of psychological support, legal advice, and entrepreneurship programs through the Secretariat for Women (SEMUJERES), which offers 24/7 assistance to users.

To access the 10% discounts at ANTAD-affiliated stores, beneficiaries must present both the "Mujer es Poder" card and the "Mujer es Quintana Roo" card, along with an official ID. The measure aims not only to strengthen women’s economic standing but also to encourage their role as drivers of formal and conscious consumption.

"The program has changed my life," says Elena as she pays for her groceries with a look of relief. "Before, I didn’t know if I’d have enough. Now I have steady support, and with the discounts, it goes further."

Thus, among shelves of cleaning products, aisles of basic foods, and pharmacies where essential medicines are purchased, a new story of consumption is being woven: an economy driven by women, strengthened by a government that prioritizes them, and businesses that understand empowering women is not just social justice—it’s also good business.