Mexico’s 4 Magical Towns Shine in 2025

Pachuca, Hidalgo — The Mexican Caribbean is preparing to once again command the spotlight of national tourism. Its four Magical Towns—Tulum, Cozumel, Bacalar, and Isla Mujeres—are set to participate in the 2025 National Tianguis of Magical Towns (TNPM), which will be held from November 13 to 16 in Pachuca, Hidalgo, with an inauguration in the historic town of Real del Monte. The event will gather the 177 recognized Magical Towns of Mexico in an edition that promises to be one of the most colorful and well-attended to date.

Over four days, the destinations of Quintana Roo will display their natural, gastronomic, and cultural riches, with a presence aimed at attracting both national and international visitors. Within the pavilions of the Pachuca Fairgrounds, attendees will be able to explore the stands of the Quintana Roo towns, which will offer tastings of traditional Caribbean cuisine, artistic presentations, sales of local crafts, and promotional materials highlighting the beauty of their beaches, cenotes, and Mayan traditions.

The event will also serve as a platform for business and international promotion, featuring more than 12,000 commercial appointments between tourism operators and 90 international buyers, including 15 from the United States.

In addition to their presence at the stands, Tulum, Cozumel, Bacalar, and Isla Mujeres will be part of a cultural calendar that will include more than 400 artistic presentations and tourism professionalization conferences, all accessible via QR code, an innovation intended to make the experience accessible to all attendees.

The Four Treasures of the Mexican Caribbean

Each of Quintana Roo's Magical Towns represents a distinct facet of the Caribbean paradise.

Bacalar, known for its emblematic Laguna de los Siete Colores (Lagoon of Seven Colors), has been awarded on multiple occasions for its commitment to sustainable tourism and for being one of the country's most romantic destinations.

Isla Mujeres, for its part, has received international recognition for its marine biodiversity and its model for species conservation.

Cozumel, with its worldwide fame as a cruise port and reef sanctuary, has been distinguished as one of the safest and most hospitable destinations in the Caribbean.

Meanwhile, Tulum has stood out for its unique blend of Mayan culture, dreamlike beaches, and wellness practices, positioning itself as a global reference for ecological tourism.

With this participation, Quintana Roo reaffirms its role as a leader in the country's tourism, not only for its world-famous beaches but for the authenticity of its towns, where every visitor can discover a living history between the Caribbean Sea, the jungle, and Mayan traditions.