Discover Maya Ka’an: Mexico’s Top Community Tourism Gem

Mexico City — “When you visit Quintana Roo, make sure to also explore Maya Ka’an,” urged Federal Tourism Secretary Josefina Rodríguez Zamora during President Claudia Sheinbaum Pardo’s daily press conference, La Mañanera del Pueblo.

The region was showcased as a national benchmark for community-driven tourism, accessible not only by road but also “just 15 minutes from Tulum International Airport,” Rodríguez Zamora noted. She emphasized its connectivity via two Tren Maya stations, including Felipe Carrillo Puerto.

A Hub of Sustainable Experiences

Accompanied by a promotional video, Rodríguez Zamora detailed Maya Ka’an’s offerings, from wildlife observation and traditional cuisine to cave exploration and indigenous healing practices. “Eighty communities are involved, with 90 curated experiences,” she said. “This is alternative, sustainable tourism at its best—17 local businesses operate here, and women play a central role. Maya Ka’an even joins us at international fairs.”

Damián Gómez Xol, the project’s coordinator, outlined its evolution: “Visitor feedback has been instrumental in refining Maya Ka’an. It’s a low-impact, sustainable destination in the Yucatán Peninsula’s best-preserved Caribbean zone.” He highlighted its network of 80 guardian communities, 17 tourism cooperatives, 21 locally run lodgings, and over 30 certified guides.

Tourism Growth Nationwide

Rodríguez Zamora also reported a 7.3% year-over-year increase in international visitors for the first half of 2025, totaling 23.4 million—surpassing both 2024 and pre-pandemic 2019 figures. “Tourism is boosting Mexico’s economy through public-private collaboration,” she stated. “Under President Sheinbaum’s leadership, we’re ensuring these benefits reach local residents, with community tourism as a pillar of inclusive development.”