Mexican Caribbean Lures Tourists as US Travel Declines

Cancún, Mexico — In response to recent U.S. immigration and tariff policies, thousands of tourists, particularly Canadians, are reconsidering their travel plans, creating an opportunity the Mexican Caribbean is eager to seize. Andrés Martínez Reynoso, director of the Quintana Roo Tourism Promotion Council (CPTQ), announced an intensified tourism campaign targeting airports in Cancún, Tulum, Cozumel, and Chetumal. The goal is to attract travelers seeking more accessible and welcoming vacation alternatives.

Air Connectivity Drives Growth in the Mexican Caribbean

Quintana Roo’s strategy leverages increasingly robust air connectivity. "Today, there are more direct flights from North America, making it easier to access the Mexican Caribbean," stated Martínez Reynoso. The new Tulum International Airport has been pivotal in this expansion, adding direct routes from Toronto, Montreal, and Vancouver while alleviating operational pressure on Cancún’s airport.

Canada Leads Bookings as U.S. Loses Favor

Data reflects the shifting trend. Travel agencies report an 18% increase in bookings from Canada for May and June compared to the same period last year. This growth contrasts sharply with a steep decline in U.S.-bound reservations, which have dropped between 71% and 76% from April to September, according to the Angus Reid Institute.

New U.S. immigration requirements, such as mandatory fingerprinting and registration, have deterred tourists, benefiting destinations like Cozumel, historically popular among Canadians.

Market Diversification and Emerging Opportunities

The CPTQ is also redesigning its approach to attract visitors during the off-season. "While many Canadians prefer staying home during summer due to favorable weather, we are developing strategies to appeal to Latin American tourists," Martínez Reynoso noted.

Currently, Quintana Roo’s top three markets—the U.S., Mexico, and Canada—account for 81% of hotel occupancy. Seven other countries, including the UK, Germany, and Brazil, contribute 9%, while 57 emerging nationalities make up the remaining 9%. Among these, India stands out despite lacking direct flights to the state. Chile, meanwhile, shows accelerated growth and is emerging as a strategic market.

Global Decline in U.S. Tourism

The impact of U.S. immigration policies extends beyond North America. According to the U.S. Department of Commerce, international arrivals have significantly decreased: Germany (-28.2%), Ireland (-26.9%), Spain (-24.6%), Mexico (-23.2%), and South Korea (-14.5%).

Martínez Reynoso concluded that the Mexican Caribbean is well-positioned to become the preferred destination for travelers seeking hospitality, accessibility, and authentic experiences.